There is no mistaking that the worlds of design and wellness have become closely intertwined, especially in our world of social media and online presence where people are trying to figure out how to best communicate who they are to the world online.
Enter Laura Olverd, owner and founder of Wild Urban Studio. Laura studied graphic design and has a keen eye for branding, content and design. Out of college she worked for larger design houses and creative agencies - but as time went on, she was feeling boxed in, and there was so much more she wanted to do.
Laura has also always been a fitness lover - a high school athlete who found different ways to stay active as time moved on. On the invitation from a friend, Laura went to a spin class at Spoke Cycle + Fitness in Rochester, NY. She fell in love with the workout and the community and she quickly became a regular. Eventually one day, an instructor complimented her riding and asked if she’d ever thought about teaching (she hadn’t) - but that seed was planted and eventually she studied and found herself up on the podium leading others through high energy fun rides.
And then one day, the studio asked if she could help with social media - and she said yes. That’s where she first started blending her personal and professional skills and passions.
Over time, when corporate work had her feeling boxed in, she started to take on more side projects until she got brave enough to launch her own branding, website design and social media company - Wild Urban Studio.
We talk about social media - and how numbers and followers are not actually the most important thing - but finding the right people, connecting with them and serving them is actually where it’s at. She believes having a more narrow, well thought through plan for social media with intention is more important than being on every platform, doing every thing and chasing every number.
Laura took a big leap on herself, and she’s built a strong following of customers, friends and believers in her work and her skill in the last few years.
We love celebrating people who strike out on their own, ,chase their passion and show up authentically and Laura certainly checks all those boxes!
Check out her studio and work here -
https://www.wildurbanstudio.com/
Follow her on social media at @wildurbanstudio
